Research In Motion Ltd. (RIM-T) is heavily discounting its PlayBook tablet, joining a growing number of companies trying to compete with Apple’s (AAPL-Q) ultra-popular iPad by slashing prices on their own mobile devices.
Retailers from Wal-Mart Stores Inc. to Best Buy Co. Inc. have begun offering steep discounts on RIM’s tablet computer, which has suffered from disappointing sales since its release in April. The move, part of RIM’s strategy to subsidize the cost of the PlayBook, comes as other tablet-makers have discovered that fire-sale prices are the only reliable means of luring consumers away from the iPad, which accounts for about seven of every 10 tablets sold in North America.
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